A mountain resort, from identity to feed

Bachledka Ski & Sun sits in Ždiar, in the Belianske Tatras. It carries the Treetop Walk, a thirty-two metre viewing tower, and the longest bobsleigh track in the range, and it runs two full seasons for two different audiences.

One identity that could hold a winter ski audience and a summer family audience without splitting into two brands, and a photographic library deep enough to feed a year of posting.

I set up the visual identity, shot the photography, helped produce the copy, and ran the social support, the content calendar and the images in it. The website was built by developers engaged for that work. My contribution sat upstream of it, in the brand and the material everything downstream was assembled from.

Visual identity, photography, copy, social media planning and assets. Agency delivery alongside developers, marketers and account staff.