About
Twenty years of design, most of it spent holding several brands apart at once. In luxury hospitality it was six hotels to a season. In cruise media it was five channels a day. In marine it is seven boat manufacturers under one dealership. The through line is a strategist's question asked with a designer's hands: what has to stay fixed so everything else can move.
A decade of that ran inside the cruise product itself, as Media Manager at Silversea, on onboard media at Holland America Line, at Explora Journeys, and at The Ritz-Carlton Yacht Collection. Brand systems, editorial, photography, campaign production and paid media sit in one pair of hands, which is why the strategy and its expression rarely drift apart.
Brand strategy
The architecture underneath. Where several brands share an owner, the work is a frame that fixes what stays constant, type positions, lockup, hierarchy, corner logic, so each brand moves inside it without the set blurring. Multi-brand governance and identity systems.
Creative visual work
The strategy made visible. Identity across print, screen, app and large format, with photography shot to feed it. Editorial layout that holds complex information without the hierarchy loosening.
Media management
The system that carries the brand into the world. Campaign calendars, daily publications, social across five platforms, in-suite television. Paid search and paid social to measured conversion data.